Zynga is adding another major title to its catalog

Zynga is adding another major title to its catalog, as today the company announced the acquisition of Helsinki-based Small Giant, the studio behind the iOS and Android match-three role-playing game Empires & Puzzles. Zynga is paying $560 million for an 80% share of the company, with a commitment to purchase the remaining 20% over the next three years for amounts determined by profitability goals. (Today's acquisition would value that remaining portion at $140 million.) The transaction is expected to close January 1, 2019.

“We’ve been impressed by the quality and momentum of Empires & Puzzles as we add another Forever Franchise into Zynga’s portfolio,” Zynga chief executive officer Frank Gibeau said in a statement. “Small Giant has created an innovative game that delivers a unique player experience that engages over the long term.” The deal is expected to close on January 1. Zynga will purchase the remaining 20 percent of Small Giant over the next three years “at valuations based on specified profitability goals.”

Founded in 2013, Small Giant is a mobile gaming studio based in Helsinki, Finland that developed the hit franchise Empires & Puzzles. The gamesuccessfully blends approachable Match-3 battles with deeper gameplay elements including Hero Collection, Base Building and Social Alliances. Since its launch 18 months ago, Empires & Puzzles has repeatedly broken into the Top 10 Grossing Games on the Google Play Store and Apple App Store. The game has been downloaded over 26 million times and expands Zynga’s international and Android audiences.

Empires & Puzzles also gets Zynga to new users, as more of Empires & Puzzle audience is on Android and 60 percent of its revenues are outside the U.S., Gibeau said. “From our perspective, it really checked the boxes,” he said. Over time, Zynga will contribute its own live operations expertise and help take the game into Asia. Moreover, 777chips.com provides Cheap Zynga Poker Chips for players. As an online in-game currency store for many years, we’ve received great reputation for our reliable service.

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