In a press briefing after the meeting between Oshima and Nika

Introduction

In today’s competitive world Myles Garrett Youth Jersey , it is critical for a brand to consider the “Voice of a Customer”. If a brand is oblivious about the consumer perception of their products then it will not be wrong to quote that they are living in a bubble of their own. This might be a cause for their organizational performance going haywire and will finally hit a roadblock. Thus, it is imperative for an organization to take all the necessary steps to ensure a constant inflow of feedback from the customers regarding their products and service offerings. Therefore, a Focus Group is an effective method of accumulating feedback from consumers.

It is a way to connect with probable and existing end users and consumers for a feedback or a comment. This method is generally adopted by organizations during the phases of strategizing, planning, marketing, evaluation of their existing procedures with an aim to improve their current product portfolio or quality of service or to draw their future strategic plans. A focus group is a discussion or an interview conducted by a moderator across a small group of respondents.

When do you conduct a focus group activity?

A Focus group activity is conducted when an organization needs to focus on:

• New product launch
• Product development and improvisation
• Generating a buzz for their products and services
• Gathering of details regarding consumer perception of their products
• Evaluating the ROI (return on investment) of their marketing efforts

Benefits of focus groups

The key benefits of focus groups are:
• The topics of discussion can be modified or customized by the moderator due to the dynamic nature of the focus groups
• Participants are fully engaged due to the self realization of being videotaped or being observed by the moderator
• The researcher or the moderator can deep dive into the topic with follow up and probing questions
• Non-verbal gestures like facial expression, body language etc. can also be a great source of information for the moderator or researcher to capture
• Less time consuming than an individual feedback process
Disadvantages of focus groups
Some of the limitations identified for focus groups are as follows:
• Identifying and reaching out to the right sample size is a cause of concern, as a small sample size does not always provide an appropriate or accurate representation of the thoughts of the larger population
• There is a probability of time being consumed in irrelevant topics in case if the group discussion loses control or lacks proper steering
• At times the respondents are influenced by the choices of the peers and act under peer pressure
• Skewed results are a possibility in case the moderator does not frame the questions properly
• The approach to conduct focus groups is not standardized due to which the results could be biased

Conclusion

Therefore, if the focus group is conducted efficiently, it can serve as an effective means of soliciting and gathering end user feedback, which can help an organization understand the consumer perception. The insights drawn from this feedback can then be used for product innovation and service improvements, which will result in increased sales and revenue growth for the organization.
TOKYO, Sept. 21 (Xinhua) -- Japanese Prime Minister Shinzo Abe will reportedly dissolve the lower house of parliament and call a snap election on Sept. 28 when parliament is scheduled to convene for an extraordinary Diet session, local media quoted ruling party sources as saying Thursday.


According to Kyodo News, Abe, however, will not deliver a policy speech or deliberate issues on his speech or issues pertinent to the ruling party, including ethical ones, that have plagued the Liberal Democratic Party (LDP), of which Abe is also president, and is also under fire for.


The opposition camp has expressed its indignation at the prime minister's plans to skip the speech and deliberations, with Democratic Party leader Seiji Maehara on Thursday slamming Abe's plan as making a mockery of the highest political process.


"It is an act that ridicules the highest organ of state power," Maehara was quoted as saying.


On behalf of four opposition parties, Democratic Party Secretary General Atsushi Oshima lodged a strong protest with his LDP opposite number Toshihiro Nikai over Abe's decision, sources close to the matter said Thursday.


They added that the Democratic Party, the Japanese Communist Party and two other smaller opposition parties are also in agreement that Diet debates must take place, as they believe the prime minister is attempting to dodge being grilled on an ongoing cronyism scandal.


Oshima on Thursday asked Nakai to ensure Abe delivers a speech and allow party members to quiz the prime minister on it as well as hold a Budget Committee session.


In a press briefing after the meeting between Oshima and Nikai, LDP Diet affairs chief Hiroshi Moriyama, who was in attendance, said, as quoted by local media, "Dissolution of the lower house should have first priority, even though it is a matter of course to hold deliberations once the extraordinary Diet session starts.


Sept. 28 is the date that Prime Minister Shinzo Abe is expected to dissolve the lower house of parliament to call a snap election, with voters going to the polls on Oct. 22.


Official campaigning for the national poll has been slated to kick off prior to that on Oct. 10.


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