• 1、A Brand is like a person
• No two brands are the same. Like people, they have many different attributes that make them what they are. It is the differences that make people unique. One person loves to sing, has a sense of humour unique to them, and enjoys the night time. Someone else is a good listener, loves the fresh air of the morning, and has an easy smile that will melt your heart. Our brands are also made up of different attributes that make them special.
• Successful Brands are those that do not take stands or make statements based on popular opinion as popular opinion can change overnight. (Unless your logo is a mouth with a foot in it)/
• 2、Brands are honest
• Once you understand who you are as a company and have created, tested, and selected your brand, it is important that you live up to the expectations that brand now represents. A brand that reflects one thing and delivers something entirely different will only be remembered as something to be avoided.
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