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26
Juni
2018

Interview: En Masse VP Talks Tera, The Company's Future

Earlier in 2010, South Korean MMO developer Bluehole Studio, which has been founded in 2007, announced the development of En Masse Entertainment, a publishing entity dedicated to the Western market and headquartered in Seattle, Washington. The company quickly attracted numerous industry veterans from brands like BioWare, Bungie, and NCsoft.

One such veteran who joined the organization is publishing second in command Chris Lee, who worked at Electronic Arts marketing the Need For Speed franchise, then at Microsoft on Xbox 360 and PC games before landing at NCsoft, working away at its of late launched MMO, Aion. He's now at En Masse, that he calls an "awesome opportunity" he "couldn't pass up".

The publisher currently has only one product: the South Korea-developed PC MMO Tera, it plans to launch next year, using the usual slate of closed and open betas inside the run-up to push out a.

Though he describes parent company and 200-strong Tera creator Bluehole as "primarily a developer", he admits that that its board of directors is "very business-minded."

So "they decided they wanted to self-publish inside West, this is exactly why they put the time and effort and the energy behind En Masse." Interestingly, the action is being published by NHN in South Korea.

Tera is many ways a normal PC fantasy MMO, but features an importance on action-based combat to attract a broader audience -- one broad enough to produce its release as premium boxed product feasible within a market crowded with free-to-play https://www.mmoah.com/tera/tera-items



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